Our Mission

There are some facts that stick with people. Simple truths that they can’t get out of their head once they’ve seen them. Yet we’ve learned to shield ourselves from truths that damage our worldview. And there are other truths that we're not exposed to.

We want to help change this. We want to build a more informed world. We want to expose people to truths that stay with them, and help form a more enlightened perspective. There are some things that we don't have time to be uninformed about. Our planet is dying. Our democracy is crumbling. We all have a duty to help inform people about these issues.

Our products aren’t about lecturing people, or lording wokeness over them. They’re about exposing people to small truths that speak to them, and allow them to dwell on those truths on their own. Or perhaps start a conversation that leads to something good.

When we see someone with writing on their clothing, many times we're drawn to read it. Before we even know what it is. We’re curious. We let our guard down.

Because of this, we believe that when done right, a shirt with a solid fact is one of the best untapped mediums for getting through to people and raising awareness about an issue. It has the unique quality to detach itself from its wearer, and speak out to anyone in its proximity. Whether you’re at work, in class, or on the street, your shirt is alive. It’s constantly talking to people.

While political implications to our messages are inevitable, and indeed the point, we try our best to make sure that our messages are rooted in fact, and are presented as apolitical. That’s why citations run to the core of each shirt’s design. When you see a fact, you know that it’s true.

We would love for you to join us on this journey, and help us build a more informed world.