What We're About
When we see someone with writing on their clothing, many times we're drawn to read it. Before we even know what it is. We’re curious. We let our guard down.
A shirt with a resonating fact or message is one of the best untapped mediums for communicating ideas. It has the unique quality to detach itself from its wearer, and speak out to anyone in its proximity. Whether you’re at work, in class, or on the street, your shirt is alive. It’s constantly talking to people.
That is the fundamental idea behind InfoWear. Our brand identity can be summed up in three words:
Our products are simple: shirts with writing on them. That’s it. Their messages are presented through a clean, modern design that references the famous Helvetica typeface, retaining a unique element of style for the wearer.
Our products are also sincere. In an increasingly irony-poisoned world, we believe there is a place for sincerity. Whether they’re showcasing facts about our environment or politics, or telling people around them to feel good about themselves, they are always meant to be sincere.
Finally our messages are of an ever expanding variety. There are few limits of what you can say on a shirt, and we intend to test those limits. We can serve an almost unlimited variety of messages. If you have an idea for a shirt, let us know! We encourage user submissions!
We would love for you to join us on this journey.